Litera-route: Literature Moves Us

Culture is something that moves us. And the Festival of Expanded Literature in Magaluf (FLEM) is an event we take pride in being part of. This major festival, organized by the bookstore Rata Corner, expands the world of literature each year with talks, presentations, podcasts, and unique concerts.

Since our first participation in 2023 through our Travel to Zero project, we have felt a stronger connection to Mallorca’s cultural scene. In the 2024 edition, from October 3rd to 6th, we once again became mobility partners. Our Renault Dibautoplus, Hyundai Proa Automoción, and MINI Proa Premium vehicles were present throughout the event.

One of the highlights of our initiatives was the MINI Cooper, which transported some of FLEM’s key figures along the routes of Calvià. We had the opportunity to meet personalities such as Manuel Vilas, Carme Riera, and Elisabet Benavent, listening to their perspectives and stories along the way.

You can find a short trailer on our social media, offering a glimpse of what’s to come. Each month, we will reveal a new interview. Don’t miss out!

More interviews coming soon.